Meta Tags Optimization

What are meta tags?

Meta tags aren’t visible on the web page. They are pieces of information in the HTML code of the page that communicate important data about the web page directly with the search engines. In particular, meta tags tell the search engine how the page should appear in search results.

We might already be familiar with title tags and meta descriptions. Though these are the most popular ones, there are others too.

Here’s what a meta tag code looks like: