Meta Tags Optimization
Discover the best practices of curating SEO-friendly meta tags to optimize our page’s appearance on SERPs and increase its ranking.
What are meta tags?
Meta tags aren’t visible on the web page. They are pieces of information in the HTML code of the page that communicate important data about the web page directly with the search engines. In particular, meta tags tell the search engine how the page should appear in search results.
We might already be familiar with title tags and meta descriptions. Though these are the most popular ones, there are others too.
Here’s what a meta tag code looks like:
<title>What Is Adult Dry Dog Food?</title><meta name= "description” content= "Learn all about adult dry dog food here. The varieties available and suggestions on what suits your dog”./><meta name="robots" content="index, follow">
With the above meta tags, here’s how the page may appear in search results.
Sometimes Google will display some part of the page in place of the description tag to build a better connection with the search query.
Are meta tags important for SEO?
There’s plenty of confusion on what meta tags have to do with SEO. Do they have any impact on the search engine rankings for the site?
Strictly speaking, a page’s ranking has more to do with the quality of content and user satisfaction than meta tags.
Google itself says that their algorithms have evolved past the point when meta tags mattered substantially and tweaking them with the right keywords could change rankings [10]. In the same video uploaded in 2012, Matt Cutts says that disregarding meta tags completely is taking things too ...