Web Analytics Basics
Learn how to track the impact of your SEO efforts on the website’s performance, understand what web analytics is all about, and how important it is to your site’s SEO.
SEO is not a set-and-forget process. We optimize our web pages to rank higher in search engines. Next, we’ll want to measure the impact of our efforts and pinpoint areas that need improvement. Refine the strategies, make improvements, and track our site’s progress again.
The cycle continues throughout the lifespan of our website. The goal is to see the web page at the first position on search results for the target keywords and to maintain this position once it’s achieved.
Web analytics
Web analytics is the process of measuring and analyzing data related to users’ behavior on our website. It involves collecting and measuring data generated by the use of our website and deriving insights from the data that can help us optimize the user experience on our website.
Data such as page views, visitors, bounce rate, and more form the basis of tracking the success of SEO on a website. There is a huge list of metrics we can track to measure our site’s performance.
As a beginner, however, tracking several different metrics can be overwhelming. Instead, to start off, we can define the goals most important to our business and track a limited number of metrics most relevant to those goals. As our business progresses, we can always set new goals and tracks other metrics.
Why is web analytics important to business?
Web analytics is crucial to our website’s success. Improving our site’s performance in search results requires gearing up our ...