Basic Link Building Strategies

Some link building tactics may be considered a violation of Google’s Webmasters Guidelines [53]. Avoiding those, there are still a number of respectable link building strategies that can drive some high-quality links to our website.

Here are the most basic ones all webmasters should know about:

Focus on content

Ideally, Google expects us to earn links rather than build them. Links are earned when people link to our pages without asking them to do so. People should want to link to our page. Even when we do ask webmasters and editors to link to our page, they should see something on our page that gives value to their audience.

Links earned naturally, also called editorial links, come through producing link-worthy content. Content that’s good enough to drive traffic is typically good enough to earn high-quality backlinks. As long as people see interesting content, chances are high that at least some of them will want to link to it.

Certain types of content are more linkable than others. The audience wants to see them and websites want to link to them. These are called linkable assets or link baits. Infographics, how-to guides, list posts, beginner guides, charts, maps, videos and whitepapers are some ...